Sound, designed
as architecture.
We are a design-led audio consultancy that shapes the sonic character of a space, alongside its architecture and interior, so the way a room sounds is a deliberate part of the design, not a consequence of it.
One discipline, practised to its depth
Sound is its own discipline, and it is the only one we practise. A room's acoustic behaviour, its loudspeaker strategy, its control logic and its atmosphere are design decisions, made with the same intent as the plan, the palette and the light. We carry the sonic layer of a project from first concept to final commissioning, and we carry it completely.
We practise one discipline and we practise it to its depth. The acoustic behaviour of a room, its sonic character, the way it carries music and voice: this is the whole of our work. We leave automation, networks, security and video to the integrators. Sound is not a line item on our drawings. It is the drawing.
Our work spans luxury hospitality, high-end residential, and arts and culture, and selected design-led commercial spaces. Recent projects include Porto Arts Club, Dear Darling and Chotto Matte, alongside private residences across London. Each begins with the same question. What should this room feel like, before it is asked to perform?

From the dancefloor to the design table
The studio is founded and led by Tariq Ibrahim. For over two decades, Tariq did not merely study acoustics in a laboratory. He manipulated sound in real time across the globe as an international music producer and DJ, a high-pressure education in how acoustic energy dictates human behaviour within physical spaces.
That practical experience of crowd dynamics is anchored by deep scientific application. Tariq co-founded Meya, a neuroscience-based audio wellness platform that translates clinical research into everyday listening experiences.
Today, this intersection of live music culture, psychoacoustics and architectural discipline forms the DNA of Sonic Design Studios.
In good company
Private residences across Chelsea, Fulham, Mayfair and Knightsbridge.
Featured in
The Designer's Guide to Cognitive Load
Designing for neurological comfort
and human performance
Design for the
brain, not the meter
Our manifesto on designing for neurological comfort.
Why technically compliant rooms still fatigue
their occupants, and how to fix it.
Introducing the Cognitive Load Index (CLI),
a framework for measuring what people feel,
not just what the equipment records.
See the work
Case studies from restaurants, members’ clubs, residential projects and events across London and internationally.
View portfolioRead the framework
Our design philosophy and the three-stage process that ensures audio is resolved at the right moment in every project.
Explore frameworkStart a conversation
Whether you have a live project or an early-stage brief, we are happy to talk through what is possible.
Get in touchLet's work together.
Considered hospitality. Private residential. Performance environments.
Book an audio consult